Marketing

FBSRe :Library :Marketing
CategoriesInsurance Marketing Reinsurance
byAdam Smith

The Risk of non-access to Data or Prohibition of Use

The risk of non-access to data or prohibition of use In today’s big data world, for insurers, access to the data of policyholders is not as natural as it seems. In the case of distribution by brokers, the client is that of the broker and not of the insurer. Multichannel distribution complicates organization. As policyholders are increasingly mobile, one policyholder can be client of the insurer by underwriting with an employee of the insurer or, for another risk, client of a broker. It is difficult for the insurer to consolidate all this information: data governance is an issue of real importance. Moreover, regulatory changes, which aim at protecting consumers, fall in line with a restriction of the choice of pricing criteria, notably for nondiscriminatory reasons. Read more “The Risk of non-access to Data or Prohibition of Use”

CategoriesConsultancy Insurance Insurance Statistics Marketing Reinsurance
byAdam Smith

Six Mega-trends that Will Take Insurance Back to the Future

Adopted strictly for illustrative purposes by Intelscape Limited during web design. Copyright belongs to owner.

Six Mega-trends that Will Take Insurance Back to the Future

By Susanne Møllegaard

CEO and Co-Owner, Process Factory

The insurance industry started out as a safety net among peers. Over time the help has become organized, leading first to mutual insurance companies and later to stock insurance companies. As much as this development has led to a greater degree of professionalism, it has also led to a kind of alienation. Furthermore, there is a problem with the basic structure of the insurance products, since the interests of the insurer and the insureds are not aligned. Broadly speaking, the insurer will be better off if premium levels are maximized and claims costs are minimized, whereas the opposite will be true for the insureds. Read more “Six Mega-trends that Will Take Insurance Back to the Future”